Environmental Defense Fund: Creating an engaging & educational web design and COP26 booth all about saving our planet.
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When working with an organization as renowned as the Environmental Defense Fund (EDF), it was vital to understand the story to be told. The project at hand was to visually explain the benefits our oceans can accomplish to help sequester carbon in the effort to combat climate change. They required both a landing page and a show booth to help share experiential and educational knowledge with the general public.
Doing research for this project was definitely a challenge. From understanding the very scientific concept, to looking for accurate and compelling videography, there was a lot that went into this phase. Ultimately National Geographic and their web presence became a huge influence on capturing this design solution effectively.
Creating the website, alongside the very talented developer, came with many challenges. I knew I wanted to build interactive, but complex elements in both video and audio that lower you into the ocean step-by-step. While designing, I kept things in mind like accessibility, file sizes, responsiveness, and overall performance of the website on older devices. The result was a core piece of literature for EDF and one that individuals truly enjoyed engaging with.
